Privacy Policy

Last updated on: 14.06.2024

We attach great importance to the transparent handling of personal data. This privacy policy provides information about what personal data we collect, for what purpose and to whom we pass it on. To ensure a high level of transparency, this privacy policy is regularly reviewed and updated.

1. which services we use

  • Google Analytics
  • Google Analytics Enhanced eCommerce
  • Google Tag Manager
  • Calendly
  • Google My Business
  • Google Fonts API
  • Warenkorbfunktion (Cart Functionality)
  • Webflow Ecommerce
  • Stripe
  • Google Maps
  • Consentmanager
  • Webflow

2. contact information

If you have any questions or concerns about the protection of your data by us, you can contact us at any time by e-mail at info@bellevue-optics.com. Responsible for the data processing that takes place via this website is

Bellevue Optics Ltd
Rämistrasse 4
8001 Zurich
Zurich, Switzerland

Person responsible for data protection:
Lawin Balata
info@bellevue-optics.com
044 240 14 54

3. general principles

3.1 What data we collect from you and from whom we receive this data

First and foremost, we process personal data that you transmit to us or that we collect when operating our website. We may also receive personal data about you from third parties. This may include the following categories:

  • Personal master data (name, address, dates of birth, etc.);
  • Contact data (cell phone number, e-mail address, etc.);
  • Financial data (e.g. account details);
  • Online identifiers (e.g. cookie identifiers, IP addresses);
  • Location and traffic data;
  • Sound and image recordings;
  • particularly sensitive data (e.g. biometric data or information about your health).

3.2 Under what conditions do we process your data?

We treat your data confidentially and in accordance with the purposes set out in this privacy policy. We pay attention to transparent and proportionate processing.

If, in exceptional cases, we are unable to comply with these principles, data processing may still be lawful because there is a justification. In particular, the following grounds for justification may apply:

  • Your consent;
  • the performance of a contract or pre-contractual measures;
  • our legitimate interests, provided that your interests do not prevail.

3.3 How can you withdraw your consent?

If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another justification.

You can withdraw your consent at any time by sending an e-mail to the address given in the legal notice. Data processing that has already taken place is not affected by this.

3.4 In which cases can we pass on your data to third parties?

a. Principle
We may need to use the services of third parties or affiliated companies and commission them to process your data (so-called processors). The categories of recipients are as follows:

  • Accounting, fiduciary and auditing companies;
  • Consulting companies (legal advice, taxes, etc.);
  • IT service providers (web hosting, support, cloud services, website design, etc.);
  • Payment service providers;
  • Providers of tracking, conversion and advertising services.

We ensure that these third parties and our affiliated companies comply with the requirements of data protection and treat your personal data confidentially.

We may also be obliged to disclose your personal data to authorities.

b. Visiting our social media channels
We may have embedded links to our social media channels on our website. This is visible to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.

In this case, the social media providers are informed that you have accessed their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the operators.

c. Transfer abroad
Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are obliged to protect data to the same extent as we are. The transfer may take place worldwide.

If the level of data protection does not correspond to that in Switzerland, we will carry out a prior risk assessment and contractually ensure that the same level of protection is guaranteed as in Switzerland (e.g. by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the EU Commission's standard contractual clauses at the following link: https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 How long do we store your data?

We only store personal data for as long as is necessary to fulfill the individual purposes for which the data was collected.

Data that we store when you visit our website is stored for twelve months. An exception applies to analysis and tracking data, which may be stored for longer.

We store contract data for longer, as we are obliged to do so by law. In particular, we must store business communications, concluded contracts and accounting documents for up to 10 years. If we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

3.6 How do we protect your data?

We will keep your data secure and take all reasonable measures to protect your data from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your inquiries to companies affiliated with us. Your data will also be treated confidentially in these cases.

Within our website, we use the SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser.

3.7 What rights do you have?

a. Right to information
You can request information about the data we have stored about you at any time. Please send your request for information together with proof of identity to info@bellevue-optics.com.

You also have the right to receive your data in a commonly used file format if we process your data automatically and if:

  • you have given your consent for the processing of this data; or
  • you have provided data in connection with the conclusion or performance of a contract.
    We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.

The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons or because we require more detailed information from you. You will be informed of the extension in good time, at least in text form.

b. Erasure and rectification
You have the option of requesting the erasure or rectification of your data at any time. We may reject the request if statutory provisions oblige us to store the data for a longer period or to store it unchanged or if your request conflicts with a legal permission.

Please note that exercising your rights may conflict with contractual agreements and may have a corresponding impact on the performance of the contract (e.g. premature termination of the contract or cost consequences).

c. Legal recourse
If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

3.8 Changes to the privacy policy

We may change this privacy policy at any time. The changes will be published on https://www.nirvanjavan.com/, you will not be informed separately.

4. individual data processing operations

4.1 Provision of the website and creation of log files

What information do we receive and how do we use it?
When you visit https://www.nirvanjavan.com/, certain data is automatically stored on our servers or on servers of services and products that we purchase and/or have installed for system administration, statistical, backup or tracking purposes. These are

  • the name of your internet service provider;
  • Your IP address (under certain circumstances);
  • the version of your browser software
  • the operating system of the computer used to access the URL
  • the date and time of access
  • the website from which you visit the URL
  • the search terms you used to find the URL.

Why are we allowed to process this data?
This data cannot be assigned to a specific person and is not merged with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How can you prevent data collection?
The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted at the end of each session. The storage of log files is absolutely necessary for the operation of the website; you therefore have no option to object to this.

4.2 Google Analytics

We use Google Analytics on our website, a web analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout.

4.3 Google Analytics Enhanced eCommerce

On our website, we use the Enhanced eCommerce function of the Google Analytics service, which is offered by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics Enhanced eCommerce enables detailed analyses of the purchasing behavior of users on our website and provides information about the purchasing process, such as which products were viewed or purchased most frequently and which marketing strategies are most effective.

Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and the effectiveness of our eCommerce strategies and providing us with other services relating to website activity and internet usage.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout.

4.4 Google Tag Manager

To manage website tags via an interface, we use Google Tag Manager, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

By using Google Tag Manager, scripts (so-called tags) can be automatically activated on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you are using, the subpages of our website visited and other interactions during your visit to our website.

4.5 Calendly

Our website integrates functions of the online appointment scheduling service Calendly, offered by Calendly LLC, 271 17th Street NW, Atlanta, GA 30363, USA. Calendly allows visitors to our website to make appointments with us directly online.

When you book an appointment through Calendly, you will be asked to provide certain personal information such as your name, e-mail address and, if applicable, your telephone number. This data is required to coordinate the appointment, inform you of the appointment status and send reminders if necessary.

Calendly has its own privacy policies and practices, which may differ from those of our website. For more information about privacy in connection with Calendly, please see Calendly's privacy policy: https://calendly.com/pages/privacy. If you have any questions about the information Calendly collects or wish to exercise your rights with respect to that information, you should contact Calendly LLC directly.

4.6 Google My Business

On our website we use functions of Google My Business, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google My Business enables companies to manage their presence on Google, including Google Search and Google Maps, and to interact with customers.

By visiting our website or interacting with our Google My Business entry, such as leaving reviews or asking questions, data, in particular your IP address and the content of your interactions, is transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

Google uses this information to provide the services of Google My Business, to facilitate user interactions with companies and to provide us with reports and analyses about the interactions and performance of our company entry.

4.7 Google Fonts API

On our website, we use the Google Fonts API, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"), to integrate fonts. By integrating these fonts, your browser will establish a connection to Google's servers when you visit our website in order to download the fonts and display them correctly.

Through this connection, data, in particular your IP address and information about the browser you are using, may be transmitted to Google and stored on Google's servers. These servers may be located in the USA or other countries.

If you wish to prevent the transfer of data in the context of the Google Fonts API, you can block access to the domain fonts.googleapis.com in your browser settings. Please note that in this case our website may not be displayed correctly.

4.8 Shopping cart function (Cart Functionality)

Our website offers a shopping cart functionality that allows visitors to select products or services and reserve them for purchase. During this process, data about the selected products, quantity and total price may be stored.

To facilitate the purchase process, our website may also store information such as your name, delivery and billing address, e-mail address and other data relevant to the purchase. This data is used to facilitate the purchase process and provide you with a seamless user experience.

The data collected as part of the shopping cart functionality is stored on our servers and is only accessible to authorized persons responsible for managing and processing orders. This data will not be passed on to third parties without your express consent, unless this is required by law or necessary for the execution of the contract, e.g. for the delivery of the ordered products by a third-party provider.

To improve the user experience, our website also uses cookies that make it possible to save the contents of your shopping cart, even if you leave the website and return later. You can delete or block these cookies at any time via your browser settings.

4.9 Webflow Ecommerce

Our website uses the e-commerce service "Webflow Ecommerce" to enable you to make efficient and secure online purchases. Webflow Ecommerce is a product of Webflow, Inc, 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA.

When you make a purchase on our website, certain personal data that you enter during the ordering process, such as your name, address, e-mail address and payment information, is transmitted to Webflow Ecommerce. This data is used to process and ship your order and to send you updates on the status of your order.

In addition, Webflow Ecommerce uses cookies and other technologies to ensure the functionality of the e-commerce service and to optimize the shopping experience for you. This may include analyzing your shopping behavior to help us improve our online store and provide you with relevant products or offers.

4.10 Stripe

Unless otherwise stated, bellevue-optics.com processes all payments by credit card, bank transfer or otherwise via external payment service providers. In general, and unless otherwise stated, users are requested to provide their payment details and personal data directly to these payment service providers.
Bellevue-optics.com is not involved in the collection and processing of such information, but only receives a notification from the respective payment service provider as to whether the payment has been successfully completed.
Stripe (Stripe Technology Europe Ltd)
Stripe is a payment service provided by Stripe Technology Europe Ltd.
Processed personal data: Email; Purchase history; Last name; Usage data; Billing address; Tracker; various types of data as specified in the privacy policy of the service; First name; Payment data.
Processing location: Switzerland - Privacy Policy.
Category of Personal Information collected pursuant to CCPA: Identifiers; commercial data; information about activities on the Internet or other digital networks.
This data processing constitutes the following:

  • a data sale in the United States
4.11 Google Maps

On our website, we use Google Maps, a map service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Maps enables us to integrate interactive maps directly into the website and allows you to conveniently use the map function, for example to search for a location or to plan your route.

When you visit the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, further data, in particular your IP address, is transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists.

Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising.

You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

4.12 Consentmanager

We use the "Consentmanager" service on our website, which is provided by consentmanager AB, Håltegelvägen 1b, 72348 Västerås, Sweden. Consentmanager is a tool that helps us to generate privacy-compliant cookie notices and to obtain the consent of our users for the use of cookies and other tracking technologies in accordance with legal requirements.

With the help of Consentmanager, we ensure that our website visitors are informed about the use of cookies and have the option of giving or refusing their consent for certain cookie categories. This allows users to actively decide which cookies they want to allow and which not.

Consentmanager uses cookies to store the user's choices and preferences regarding cookie consent. These cookies do not store any personal data, but only the choices made by users.

Consentmanager attaches great importance to data protection and compliance with data protection regulations. The data collected by Consentmanager is used exclusively to save the user's cookie settings and is not passed on to third parties.

4.13 Webflow

Our website uses the e-commerce service "Webflow Ecommerce" to enable you to make efficient and secure online purchases. Webflow Ecommerce is a product of Webflow, Inc, 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA.

When you make a purchase on our website, certain personal data that you enter during the ordering process, such as your name, address, e-mail address and payment information, is transmitted to Webflow Ecommerce. This data is used to process and ship your order and to send you updates on the status of your order.

In addition, Webflow Ecommerce uses cookies and other technologies to ensure the functionality of the e-commerce service and to optimize the shopping experience for you. This may include analyzing your shopping behavior to help us improve our online store and provide you with relevant products or offers.

The main purpose of data processing by Webflow is to provide and optimize our website in order to present you with relevant content in an appealing design.